Hasbro's Joy for All Story

Here at Hasbro, we have a long tradition of providing the world's best play experiences to children and their families.

We believe that the power of play can bring joy to people at all stages of life, and we've heard from our friends, fans, and consumers that some of our toys and games are especially appealing to seniors and enhance meaningful interactions with their loved ones.

These foundational insights inspired us to create HASBRO'S JOY FOR ALL products, beginning with JOY FOR ALL Companion Pets, which have been carefully adapted to inspire delight, companionship, and engagement for all generations.

HASBRO'S JOY FOR ALL
Why should kids have all the fun?